Aim: Apply analytics to solve real-life business problems and increase the analytics competency of members, students and staff

Vision: To be a globally recognized, highly-competent and closely-knitted team supporting and promoting the widespread use of business analytics.

Mission:

  • To support NUS Business School in the use of business analytics
  • To generate interest in Business Analytics
  • To nurture budding BAS members

Values:

  • Integrity – Acting in good faith towards ourselves, NUS, clients and analytics partners
  • Innovation – Discovery & problem solving through analytics
  • Integration – Service to NUS Business School by building a vibrant, progressive and robust analytics community
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