Aim: Apply analytics to solve real-life business problems and increase the analytics competency of members, students and staff

Vision: To be a globally recognized, highly-competent and closely-knitted team supporting and promoting the widespread use of business analytics.


  • To support NUS Business School in the use of business analytics
  • To generate interest in Business Analytics
  • To nurture budding BAS members


  • Integrity – Acting in good faith towards ourselves, NUS, clients and analytics partners
  • Innovation – Discovery & problem solving through analytics
  • Integration – Service to NUS Business School by building a vibrant, progressive and robust analytics community